Dear customer, as you may be aware, over the course of the past year, there have been many changes in the regulatory environment with regards to provision of telecom services. At the direction and advice of TRAI (Telecom Regulatory Authority of India), we have undertaken substantial changes in our infrastructure to ensure we comply with regulatory requirements and at the same time minimize the impact on our customers. At this time, we feel compelled to inform you regarding an inevitable price revision, due to a sudden increase in the bulk SMS rates by the telecom operators in India. Effective 7th November 2012 new rates will be applicable. The new rates are applicable on all the messages (SMS) submitted successfully to the terminating carriers. All the other terms & conditions would remain the same as per the existing. We sincerely request you for your consent to the new price structure. Please note that we will be able to process the messages only upon your formal confirmation to the new prices from 07 Nov’12 onwards. On receipt on the email confirmation, the existing SMS credits in your account would be adjusted to the new pricing and we will share the new SMS balance along with the revised password subsequently. Please feel free to write to us with your user name as reference or contact us for any further clarification.